Side Hustle Spectrum: A Generation Shaping the Future of Work

“Work performed for income supplementary to one’s primary job.”

When you Google side hustle definition you get some variation of the above. At a glance it seems to hold up – you have a main job and you do other work on the side. But this is more than a glance. 

Does your primary thing have to be a job? Is having a side hustle solely, or even primarily, “for supplementary income”? 



it might be, but it depends. 

The reality is, as the term side hustle has exploded in popularity over the last decade, its meaning has evolved. Driven by grassroots people like you who are relentlessly changing the way you work and the way you live. Side hustling might start with building a small business, or getting a side gig, to add a layer of income on top of your primary job. But that is certainly not where it ends. Human behaviour is way more dynamic than that. There are many shapes side hustling can take. There are many reasons a side hustle starts. 

Side hustling is not a single thing. 

It’s a spectrum. 

A Generation of Firestarters: the Evolution of the Side Hustle Spectrum. 

It’s no secret the world of work is changing. Checking back in with good old Google, you’ll find countless reports, blogs and books pointing to waves of paradigm shifting technology, the emergence of a globalized marketplace, and other external forces, as the leading drivers of change in the 21st century.  But, you don’t need some future of work report to tell you the world is changing. You see it all around you. You feel it every day. You don’t need a weatherman to know which way the wind blows. And, you are not a passive observer in all of this. You are not a passenger simply riding the wave of change.

It is in these times of change that side hustling has evolved. Now, there’s no doubt that external forces have shifted the landscape to enable more dynamic and accessible opportunities for us to build businesses, to find project-based work, or to get a second gig. With today’s technology, it’s easier than ever to find communities and to reach customers, or to open an online store. The globalized nature of our world enables an individual human being, working from home, to collaborate with anyone, from anywhere. To sell across borders. I vividly remember sitting beside Maker’s Collective co-founder Lacey Heels when she sold her first painting outside of Canada. Shipping art from Kitchener, Ontario, to a customer in Australia?!? It was an impossible pipe-dream. Until it wasn’t. It’s empowering to see someone build a side hustle from their bedroom and then do business around the world (it was also a good lesson in shipping costs). 

External forces are enabling grassroots side hustlers around the world. These external changes, technology and otherwise, are powerful accelerants to grow your side hustle. They are gasoline. 

But you have to start the fire. 

Here’s a match.

To ignite your side hustle, the first change is to change your mind about how you look at things. When you do that, you start to see that there might be other ways, ways you have not yet been shown. This is what is happening today. This is what is driving the grassroots shift in the new world of work. An entire generation of new professionals who have changed their mind about how they look at the world of work and their place within it. A new generation of professionals who are questioning the things they’ve been shown. A new generation of firestarters, empowered to pursue new opportunities, and to build new skills. Empowered to take greater control of the way you spend your days and your life. 

Whether you have a full time job and freelance on the side, work part-time and do gig work, or run a business while taking on multiple other projects, you have carved out a new path to flourishing. This is the age of individual empowerment, where we, the individuals, the grassroots freelancers, gig workers and entrepreneurs, have the capacity to design the life we want. 

Wherever you find yourself on the side hustle spectrum, you are a side hustler. You are part of a grassroots generation of firestarters, building the life you want, and in doing so, reshaping the workplace of the 21st century.

Are you serious about starting or growing your side hustle? Here’s another match. 

Ready to Ignite or Grow your Side Hustle? Enter Stage Left:
Maker’s Co Fund

We’ve set up the Maker’s Co Fund, a $1000.00 cash infusion to help you get your fire started. We are giving away our first $1000.00 cash prize in March 2020, and it’s yours for the taking. 

Learn more about the Maker’s Co Fund and how to apply. Come get it!

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