Episode 37: What it Actually Means to Support Local with Sarah Pepper // Co-Owner of J&P Grocery

In this episode of The Maker’s Collective Podcast we chat with Sarah (or Pepper as she is affectionately called) about how she and her husband, Johnny, started their independent grocery store, J&P Grocery. Pepper is pretty much the cutest human, and loves her business, her family, and her community SO much – it’s really quite inspiring and beautiful. You will enjoy this episode, so get into it!

Topics covered:

  • Meet Pepper (and Johnny who couldn’t be there for the recording) and learn about their journey to creating J&P Grocery
  • Making bold, but calculated moves
  • Finding a location
  • Educating the community
  • Choosing products
  • Working closely with the City of Kitchener and the community before opening
  • Biggest challenges before opening
  • Advice when building a business
  • How they got through the tough times
  • Actually support small businesses – social media support doesn’t pay the bills
  • Community over competition
  • Seeing digital marketing actually contribute to the bottom line
  • Hiring
  • J&P – a love story
  • Best advice for entrepreneurs

Resources from the episode:


More from J&P:

More from The Maker’s Collective:

More from Lacey:

More from Laura:

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