Episode 11: Jessica Kuepfer, Blogger and Endurance Athlete // Finding Her Passions, Building Genuine Relationships With Sponsors, and The Power of Saying Yes

In this episode of the Maker’s Co Podcast you’ll meet Jessica, Head of PR at Home Hardware, (sponsored) endurance athlete and the creator of endurance sport blog, Laces & Lattes. To say that this woman is inspiring, hard-working, driven, disciplined, and energetic would be both very true and massively understated. Her zest for life is infectious, and honestly, we both have huge girl crushes on her.

Warning: listening to this might make you want to go do something active afterwards.


Topics covered:

    • Meet Jessica – her journey into blogging and endurance sports
    • Blogging – find your niche and build a strategy
    • Measuring success
    • Goal setting – what do you want to get out of what you’re doing?
    • Building her audience
    • How sponsorships have worked for her – building genuine relationships
    • Understand why you’re doing what you’re doing and be authentic
    • Authenticity in social media
    • All about marathons
    • Training – find your community and mindset is everything
    • Quiet confidence
    • Advice for getting started with endurance sports – find what you love and just start
    • How activity and sport can change your life
    • Her side hustles – using her day job to support organizations she believes in
    • Adventure Science experience – 100 Miles of Wild expedition
    • The power of saying yes
    • Always be learning

Resources from the episode:


“"You don’t need to take out someone’s sparkle in order to shine.”

More from Jessica Kuepfer

More from Maker’s Co:

More from Lacey:

More from Laura:

Leave a Reply

Your email address will not be published. Required fields are marked *